The first time I asked a friend working in a tech company, "Who’s your Chief Growth Officer (CGO)?"
He looked at me as if I had asked, "Who’s your guru?"
With wide eyes, he replied, "My what ?"
The emergence of the CGO role came from the recognized need for more aggressive growth within the tech sector during the 2010s.
Typically, the responsibilities of a CGO encompass:
- marketing
- sales
- product development
- and brand building
Since the CGO’s role bridges gaps between departments, a communication coach
can train not only the CGO but also marketing and sales teams, as well
as product teams, in collaborative communication techniques such as :
- active listening and conflict resolution.
This training fosters a growth-oriented culture and enhances teamwork.
To strengthen leadership communication, the coach can assist in crafting
clear, persuasive messaging that resonates both internally with teams
and externally with customers, investors, and partners to support
various initiatives.