When presenting your company or services to a new audience, avoid these common mistakes still often made by executives:
❌ Choosing to prioritize what YOU think is important
❌ Mentioning your successes too early in your speech
❌ Focusing on who's in charge in your company
❌ Providing excessive details about your product/service's versatility
Remember, the key to a successful presentation lies in putting the audience first.
Begin by:
✅ Breaking the ice with your audience
✅ Connecting with them by addressing their concerns
✅ Sharing a relevant story about your service or product
✅ Explaining the WHY behind your mission or initiative
✅ Introducing a success story about your service only after establishing audience engagement
Surprisingly, around 70% of business presentations across various sectors
still overlook this client-focused approach, which significantly impacts
success rates.
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