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If you're tasked with writing a speech for:
- Your staff
- Presenting your company to clients and potential partners
- Addressing attendees at a conference
- Speaking to members of your federation
What should be your initial concerns?
* How to start?
* What are your main points ?
* How to add a touch of humor ?
* How to conclude effectively ?
The list could indeed be quite extensive.
Here are my two initial recommendations :
👉 Clarify the objectives of your speech: What outcome do you wish to achieve?
👉 Speak the language of your audience: This means understanding and reflecting their perspectives and communication style.
With these considerations in mind, your speechwriting process will become much easier.