This is one of the main mistake made, when presenting your company or a new service to an audience.
- It usually goes like this :
You have a powerpoint prepared by someone else, or prepared by yourself.
Then comes the day of the presentation.
Half way through your 15mn presentation, you notice 50% of the people
"listening to you" have their eyes on their mobile phones or computer
Everything is fine, as it seems.
You arrive at the end of your presentation.
Time for Q&A : 2 questions asked, and you are filled with mixed
feelings of satisfaction, not knowing with certainty what really
happened. Whether it was ok or not.
My point :
This type of average performance happens when :
- The presentation delivered was a fairly good model intentionally thought as "suitable for all audiences".
In reality, a speech should NEVER be "suitable for all audiences".
The audience members need to feel you are speaking to them, every single time.
Everyone expects to listen to a person who understands their peculiar concerns and interests.
This sense of exclusivity is what unconsciously, everyone of us is seeking
and it needs to be reflected in a speech to deliver an optimum if not,
an excellent performance.
My recommendation of today : Always tailor your message to each specific audience, and observe the difference. The magic lays in the different ways you address specific
audiences to present the SAME subject.