ONE reason why your SALES presentation may MISS the objectives you set yourself like :
- Increasing the number of requests for quotations
- Recording more sales or appointments from new prospects.
Too often, during presentations, we believe that DELIVERING MORE is better and more attractive.
In fact, during a presentation, LESS is MORE.
Because the audience, most of the time only look for :
- the outcome they need
- and an immediate relief from the problem they experience now
Proposing too many options has several drawbacks :
✅ It confuses the audience on what to do next
✅ It diminishes the impact of the solution you propose
✅ It undermines your own credibility
If one approach only can suffice, this is good enough. Your audience can
figure it out. Your job is about providing a clear and easy path to a
solution they feel good about.
These recommendations are part of my webinar with Jérôme de Clarens on LinkedIn Audio Wednesday 7th Feb. 19:00 You can register here
https://lnkd.in/dAhNUtZE